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 Like a growing number of their contemporaries in the late 1970s, Linda and Lyman White began to understand the inherent value of natural foods. As their awareness grew so too did their appreciation and mutual commitment to raising their children on “real” good food. All around their home in semi-rural Longmont, Colorado dairy farmers were producing delicious, quality cheeses using traditional, uncomplicated methods. These cheeses bore no resemblance to the “Velveeta” nature of most cheeses being sold on the mass market.
“Why are these fantastic cheeses no longer readily available across the country? Why has quality taken a back seat to inferior, over-processed products?” Linda and Lyman mused.
These simple questions soon gave birth to noble vision aimed at reintroducing Americans to a level of quality in cheese that was no longer expected. With what modest start-up capital the young couple could muster, Willow River Natural Cheeses came to be.
The original focus of this budding enterprise was to sell gourmet, domestic cheeses to restaurants, hotels and the growing number of natural grocery stores in Colorado at wholesale prices. During the more than 32 years since its humble conception, Willow River Natural Cheese has seen many changes. By the early 1980’s, it became necessary for Linda and Lyman to change the name of the company to Cheese Importers to more accurately reflect the vastly expanded inventory offered by the company. Around the same time, a retail space was carved out of the original warehouse to allow local and not-so-local cheese enthusiasts the opportunity to taste and buy gourmet cheese direct.
Most recently, in a concerted effort to respond to the many demands of our customers, we at Cheese Importers now offer specialty meats, oils, spices, and countless other gourmet food products from all over the world.
Despite these many changes and additions, Cheese Importers has remained true to Linda and Lyman’s original vision of offering simple, natural foods. |
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